Apple is showing off its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the centerpiece of the event. John Ternus ran the showcase. These are the latest additions in Apple's phone lineup. The Pro models feature a variable aperture camera. They also use the A20 Pro chip.
First impressions are checking how the phones stack up against the Samsung Galaxy S26 Ultra. People are also comparing the two Pro models. Apple offered a preview of new Apple Watch models and AirPods 5. Apple shares recovered after the announcement.